ArchetypeBook a call

Studio and holding company

Blueprints for how startups scale.

We design the frameworks that hold when a company grows. How teams work. How process scales. How technology compounds.

Structure that creates freedom.

Scaling forces a trade: speed against control, autonomy against process. Built well, structure removes it. We bias to velocity over austerity, and to systems designed around people.

Method

One framework, or one built for you.

FAST is our flagship framework. It scores where AI moves the needle across operations, engineering, and product, then tells you what to fix first. When the challenge is more specific, like a team scaling past fifty or a process buckling under growth, we build the framework it needs, around your constraints instead of a template.

The flagship

FASTframework

A scored AI diagnostic. Read your maturity and see your priorities in two minutes.

Explore FAST →

Built to fit

Bespoke frameworks

When your problem does not fit a template, we design the one it needs, around your team, your stack, and your constraints.

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The deliverable

A maturity read your board can act on.

Every engagement ends in an evidence-based deck. Maturity at a glance, the few priorities to resolve before the roadmap, and an ROI model. Directional reads, with the confidence of each finding made explicit.

Sample maturity read
OperationsDefined
Engineering velocityEmerging
Quality & resilienceEmerging
Product & AIDefined
PositioningManaged
ReadinessDefined

The holding arm

We back and build companies, too.

Archetype invests as an operator, in founders and companies scaling across health, software, and platforms.

Health & Wellbeing
  • Enthea
  • Maya Health
  • Sabi Mind
  • Healing CREI
  • Saba
AI & Software
  • Agentive
  • Redactable
Fintech & Marketplaces
  • Odin
  • Cargon
  • Pathao
Education
  • OckyPocky

See where AI moves your needle.